News · Peter Amaane

Public Relations is evident in traditional governance -Gyaasehene

The Gyaasehene of New Juaben Traditional Area, Nana Twuamasi Dankwa has underscored the important role Public Relations play in traditional leadership.  

According to him, chiefs and traditional councils have used Public Relations to preserve customs, values, heritage and communal identities. 

Speaking during the 2026 National Public Relations summit held in Koforidua, the Eastern Regional capital, Nana Dankwa added that Public Relations also play vital role in dispute resolution, social cohesion, communal mobilization and development.

He asserted that Public Relations is integral to traditional governance, justifying that community durbars, consultation with elders, traditional council meetings and direct public engagement are Public Relations practices evident in traditional governance. 

He however, observed that societies keep evolving and urged traditional leaders to strengthen these practices and apply them in ways that correspond to contemporary expectations. 

Nana Dankwa encouraged traditional leaders to leverage digital platforms and social media platforms in modern era while recognising the challenges they present.

For her part, the Eastern Regional Minister, Rita Akosua Adjei Awatey emphasized the importance of effective communication in governance, business, national development and the advancement of societies.

She noted that Eastern Region is endowed with enormous potential in trade, tourism, agribusiness and investment, calling for partnership with the Institute of Public Relations, IPR Ghana to promote the Eastern Region as the leading destination of trade, tourism and investment. 

The 2026 National Public Relations Summit themed, “Public Relations and Leadership Readiness,” brought together public relations practitioners from across the country and beyond to reflect on their journey, assess their achievements, discuss challenges confronting the profession and explore possible solutions. 

The three-day summit featured a series of activities, including paper presentations, panel discussions, the Institute’s Annual General Meeting, AGM, elections, an induction ceremony for new members and the IPR Ghana Excellence Awards.