News · Michael Teye Amartey
GBC to undergo major transformation within 24 months.
The Minister for Government Communications, Felix Ofosu-Kwakye, says the Ghana Broadcasting Corporation, GBC will undergo a major transformation within the next 24 months under a new turnaround strategy.
Mr Ofosu-Kwakye said the strategy was designed to improve the operations and performance of the state broadcaster as government works to respond to the changing media landscape .
Speaking at the Federation of African Journalists, FAJ Steering Committee meeting in Accra yesterday, he said the plan will focus on modernizing GBC’s infrastructure, studios and equipment, as well as investing in the organization’s human capital.
He said government is determined to transform the broadcaster and make it more efficient and competitive.
He said government is confident that the implementation of the turnaround strategy will significantly improve GBC’s performance.
He also pointed to the quality of some programmes already being produced by the broadcaster, particularly “Behind the News”, as evidence that GBC had the professional capacity needed to improve its output.
The Minister said he recently listened to a programme on GBC’s Radio Ghana after returning from an exhausting trip to his constituency and was impressed by the professionalism of the presentation and the manner in which issues were analyzed.
According to him, the programme handled sensitive issues in a way that was objective, fair and easy for listeners to follow.
He said such quality journalism demonstrated that GBC had a strong foundation that can be developed further through investment and modernization.
Mr. Ofosu-Kwakye also said government is considering ways to strengthen support for GBC workers, including training and human resource development.
He added that government is looking at expanding GBC’s presence on digital platforms, including YouTube, to enable the broadcaster to reach a wider audience.
The Minister said the overall objective is to restore GBC to a level of performance that will meet the needs of modern audiences while preserving its role as a public broadcaster.